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Brand initiative
Nike Waffle
Refreshing the vintage Waffle while keeping the "Nike" level of detail and polish the brand is known for.
Computational Design · Innovation · Data
Challenge
The script needed to export factory-ready files, while also having the flexibility to be mild and wild.
Approach
I started using a mesh displacement to prove out the concept. The next step was to build a data-driven script that output surface models that the factory could use.
Outcome
This traction and texture language was used on a large number of performance and sportswear shoes over the years.
