Services
Computational design. Data. Innovation.
Engage one practice or combine them. We pair insights, exploration, and computational systems, helping teams move from early concepts to production-ready designs.
Computational Design
Parametric and generative systems turn data and constraints into buildable products.
Build scripts and geometries that respond to athlete data, material limits, and manufacturing, so mild to wild exploration still lands as factory-ready files.
- Parametric modeling and design systems
- Data-driven traction and cushioning systems
- Fabrication-aware, gradeable geometry
- Simulation and wear-test informed iteration
Data
Having data is just the start. Building performance benefits using data can scale across a product line. That can have huge benefits to the consumer.
Synthesizing new data while planning for future collection methods. Developing pipelines that make insights accessible.
- Integrate data into computational workflows
- Develop tools so data can be consumed by broader teams
- Build new collection methods to drive new performance attributes
- Structure workflows to abstract data for signature aesthetics
Innovation
Focused exploration that turns performance problems into directions teams can build on.
We run discovery, prototype pathways, and stress test ideas before they scale, from new cushioning and traction systems to process innovations on the factory floor.
- Opportunity framing and research sprints
- Concept pipelines and prototype roadmaps
- Cross-team innovation collab
- Clear next steps for product and process
Prefer to see it in context? Browse the work.