Single Tree Lab

Process

Combining design vision and data to produce performance products

Data-driven design is the modern form of “form follows function.” Synthesizing data with emerging technology and bringing multidisciplinary teams together to deliver innovation and high-performance products.

  1. Collect

    Start with the problem space. Collect Data and understand the context and the needs of the user.

  2. Explore

    Explore what technology and techniques are needed to solve the problem. Create quick physical or digital prototypes. Fail fast and stay flexible.

  3. Refine

    Using feedback loops to refine the output using collected data. Looping data through a process improves the output.

  4. Hand off

    Assets, systems, and documentation that teams can carry forward.

The process is always changing in innovation; as you break the known and build the unknown.