About
Bringing data, design, and innovation together to create better-performing products.
Single Tree Lab is an independent design studio founded by Portland-based computational designer Cal Peterson. The studio is built on a simple belief: data-driven design is the modern form of “form follows function.” By combining data with emerging technology and bringing multidisciplinary teams together, Single Tree Lab turns research into high-performance products. Its work spans performance footwear, computational systems, and studio studies, from data-driven traction to manufacturing-ready toolchains.
The studio draws on Cal’s more than 12 years at Nike, where he rose from 3D Concept Designer to Lead Computational Designer. In Nike’s NXT Innovation Kitchen and Digital Studio, he drove the computational design language for Global Football, Running, and Basketball, and contributed to many running shoes including the Alphafly, Vaporfly, Pegasus, and Vomero. His work ranged from data-driven traction on the GT Cut 4 and React Gato to robotic siping on the Nike Free Ride, and he partnered with the Nike Sport Research Lab to bring athlete data directly into design.
Single Tree Lab brings that same blend of data, computational design, and innovation to every project.
Start a conversation
Feel free to reach out to chat or collaborate.
Or write cal@singletreelab.com.